What Is a Real Estate CRM?

A Real Estate Customer Relationship Management (CRM) platform is a software tool used by property brokers and real estate agencies to track leads, manage property listings, and automate follow-ups.

Key Features

• Lead Capture: Integrates with your websites to intercept inquiries.
• Sales Pipeline: A visual representation of where a buyer is in the purchasing journey.
• Analytics: Tools to track which marketing campaigns (UTM tags) generate the highest ROI.